Six menus we redesigned
for real restaurants.

Creative direction

The original menu was a dense PDF of type with no visual hierarchy and no coastal atmosphere. We replaced it with a clean editorial layout: generous whitespace, a single refined typeface, and a structure that guides the eye from starters to mains without fighting for attention.

Creative direction

A multi-panel print layout with competing boxes, small type, and visual clutter. We distilled it into a single-column hierarchy: clear section headers, breathing room between items, and the warmth of a neighbourhood spot you actually want to return to.

Creative direction

An off-the-shelf template with clashing colors, overpowering photos, and price blocks that compete with dish names. We replaced the visual noise with an earthy, composed palette, letting the food speak. The result feels like a real cantina rather than a fast-food franchise.

Creative direction

The original leaned on stock photography and generic label typography. We built a bold, warm cantina identity from the ground up: confident display type, an ochre-and-terracotta palette, and a layout that puts the cuisine front and centre rather than the template.

Creative direction

Victor Cafe is a Philadelphia institution where opera singers perform tableside. The original menu was a flat listing with no presence to match the venue's legend. We gave it the heritage broadside treatment: operatic hierarchy, warm ivory tones, and typographic details that feel as old and serious as the dining room.

Creative direction

A working bar menu that did the job but nothing more. We applied editorial restraint: strong weight contrast between section headers and items, deliberate spacing that makes the menu feel curated rather than listed, and a tone that fits the serious craft-beer culture of the place.